Alignment first.

Then evolution.

That's reinvention.

Most women over 40 don't need to start over. They need to stop living out of alignment with who they've become.

Criss Madrigal — Alignment first. Then evolution. That's reinvention.

Start here — free

The Alignment Report

A personalized report that shows you how your energy is designed to work, how you're built to make decisions, and the signals that tell you when you're in alignment — and when you're not.

Enter your details below and it generates instantly. Inside you'll find your Alignment Snapshot: how your energy is designed to work, how you move with the least resistance, how to make decisions you don't second-guess, what it feels like when you're in alignment — and the feeling that shows up when you're not. Plus what to actually do with all of it.

The Reinvention Room

The Room — $97/year

The Reinvention Room

A monthly session and a growing library for women rebuilding their lives after 40 — on purpose and in alignment.

Each month we take one honest question about who you're becoming and work it all the way through. No performing. No pretending the old version still fits.

Join The Reinvention Room

Client Love

I'm grateful for the women brave enough to look inward, release what no longer serves them, and build something truer.

My 1:1 session with Criss continues to pay dividends!  Criss brings insight and clarity by seeing into the stories we tell ourselves, which is the first step to change.  I have listened several times to our session and each time, I gain new insight.  Such a gift!

— Melanie

Thanks to my work with Criss, I have been able to align my gifts with the path I am building. When we began, I felt disoriented about the next steps, but throughout the process I have gained clarity. Her guidance has helped me define my vision and focus my energy on new opportunities related to what inspires me and what I truly want to do in life.

— Lianeth

Working with Criss was exactly what I didn’t know I needed. Her grounded and compassionate guidance helped me drop out of my head and reconnect with my body in a way that felt both safe and powerful.

She didn’t push or force anything. She invited me inward. I still carry the practices she shared, and they’ve helped me meet myself with more compassion and trust my voice more fully.

Criss doesn’t just create change. She helps you embody it. I’m so grateful for the space she held and the wisdom she reflected back to me.

— Thyra

One-to-one

Work with me directly

If you'd rather do this with someone in the room, book a connection call. We'll talk about where you are, where you're trying to go, and whether working together makes sense.

I keep a small number of these open each week, so they go quickly.

Book a Connection Call

The podcast

Voices of Influence - The Podcast w/Criss Madrigal

Conversations with women leading in alignment and the honest middle of reinvention that nobody posts about.

Listen on Substack, Spotify, Apple Podcasts, or YouTube.

Listen Now
Criss Madrigal

I'm Criss.

Mentor, founder of The Reinvention Room and host of Voices of Influence.

For years I stayed in jobs, rooms, and collaborations that felt off — agreeing to things I knew weren't right, swallowing objections because everyone else seemed fine with it. So I dimmed my light instead. I did what so many high-achieving women learn to do: I worked harder and silenced my own voice.

What finally changed things wasn't more discipline or a better plan. It was understanding how I'm actually designed to move through the world and realizing the resentment I'd been carrying wasn't a character flaw. It was a signal that I was in the wrong rooms, waiting for permission that was never coming.

That realization became the beginning of every reinvention I've had since. I work with women over 40 who are somewhere in that same middle — who've done the roles, met the expectations, and arrived somewhere that no longer fits. They're grateful, but there's an emptiness inside with a deep desire for more. And nothing went wrong, they've just outgrown their identity. 

Alignment first. Then evolution. That's reinvention.

Featured in & streaming on

Apple TV
Amazon Fire TV
Roku
CNN Health
Fox40
Appeal-Democrat

Not sure where to start?

Start with the Alignment Report. It's free, it takes a few minutes, and it will show you exactly where you're out of alignment right now.

Alignment first. Then evolution. That's reinvention.

Get Your Free Alignment Report